Applying GBA+ to an example

Now that you understand the concept of GBA+, let’s use the example of youth fitness to show how GBA+ can add value to your work.

The case study will begin with an overview of the issue of youth fitness in Canada. The analysis portion of the case study will be broken into three parts:

• A general analysis (no consideration of gender or GBA+);
• A gender analysis; and
• A GBA+.

At each stage of the analysis, we will propose communications options based on the information gathered.

We will use two of the characters introduced earlier in the course – Jean-Philippe and Meera – to illustrate this example.