Youth Fitness Case Study

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Factor 5:
GBA+: Income (Communications Options)

Considering GBA+ Options

When considering gender, age and income in the GBA+, possible options include:

  1. A marketing program aimed at encouraging 12- to 17-year-olds to participate in team sports, including efforts to reach out to girls in this age group.
  2. An awareness and promotional initiative aimed at parents and high schools on the value of sports for teen boys and girls. The initiative would also encourage the design of programs specific to teen girls.
  3. These could be supplemented with tax credits for sports-related youth activities, which would benefit middle- to lower-income families

A series of photographs of diverse children playing sports.