Communications
Communications services help to ensure that information is shared within the government and with the public. Communications specialists provide advice on communications products and strategies and facilitate access to media organizations.
Some questions to consider for incorporating GBA+ into the communications function are:
Question 1
Do the identified target audiences reflect the diversity of women and men?
Are the diverse groups of women and men interested in the same things in the message?
Question 2
Are the messages easily understandable by women and men with diverse backgrounds and experiences?
Are the language, symbols and examples used in the communications products accessible and appropriate for diverse groups of women and men?
Question 3
How will the messages be disseminated?
Do the diverse groups within the target audience access information in the same ways?
What media will be most effective for reaching the diverse women and men in the target audience?
